BRAND NEW Shinsegae Main Facade Media in Myeongdong, Seoul, Korea
Shinsegae Myeongdong Main Store currently stands where Korea’s first department store used to be in the 1930s. It features diverse brands ranging from luxury brands to new designer brands and its location in central Seoul offering plentiful sightseeing opportunities such as Namsan Mountain and Namdaemun Market.
Shinsegae Department Store opened its doors as the first modern department store in the country in 1960. It stands where Korea’s first department store, the Japanese Misreukkosi Department Store, used to be in the 1930s. After undergoing remodeling in 2007, it reopened as a luxury hall, featuring diverse brands ranging from the top three international luxury brands to new designer brands. In addition, the Trinity Gardens and art halls in the department store serve as a cultural space for a shopping experience that combines art and shopping. https://english.visitkorea.or.kr/svc/contents/contentsView.do?menuSn=459&vcontsId=106990
Shinsegae is also famous for Christmas media facade in the year-end, showcasing amazing features attracting extra visitors and buzzing through social media every year.
Media facade was never used for advertising due to screen size regulations in Korea, however, from last year-end, following the screen renewal with the declaration of the second Free Display Zone for Outdoor Advertisement in Myeongdong area, it is now allowed to be used as advertising media, holding its renowned presence as THE LARGEST ADVERTISING MEDIA IN KOREA, which was used to be the K-POP SQUARE MEDIA in Samseong-dong, the first ever and used-to-be the only FDZ in Korea.
On October 23, Seoul’s Jung-gu District Office said, “Myeongdong Street, which will be reborn as a ‘Free Display Zone for Outdoor Advertisement’ over the next decade, will be named ‘Myeongdong Square’ and start a full-fledged business.” A free display zone for outdoor advertisement refers to a specific area that allows free installation of advertisements by significantly easing related regulations, such as size, shape, and color of outdoor advertisements.
https://english.khan.co.kr/khan_art_view.html?artid=202410241710367&code=710100
International brands and/or luxury clients are accepted, unfortunately no game clients are allowed, with the features of eye-catching creatives such as 3D anamorphic, etc.
Also a vertical screen can be used as an additional option on top of the media facade next to it.
Don’t hesitate to contact us for this amazing opportunity to brand yourself in Korea!
Always here for you,
Sung