The OOH media in Tokyo’s Metro
在日本工作了幾年，交通遠離不了的就是地鐵。在東京都首都圈地帶，地鐵的密集度堪稱是世界第一，路上走幾步路就是一個地鐵。幸虧有此便利性，成了日本人們生活交通代步工具。日本地鐵之使用人數年年增加歸功於其準時、快速、安全、效率，相信來過日本的人都能感受到日本地鐵的魅力。
When talking about transportation, no one can exclude the MRT in Tokyo. As everyone know, the density of the metro lines in the metropolitan area of Tokyo has been ranked NO.1 in the world. When you walk down the street, you can see a lot of subways and stations here and there. Thanks to that convenience, the MRT has become the main traffic tool for the majority. The increase in passenger number is attributed to its punctuality, speed, safety and efficiency, which have been highly valued by everyone who has used it.
大家在社交媒體上都可以看到一些日本早晨上班電車水洩不通人滿為患的照片，亦或是站務人員伸出手把客人推到車廂等等，這些都已經成為世界各國對於日本地鐵的第一印象。沒錯，世界最壅擠車站排行當中，日本就足足占了前23個名次。以第一名新宿為例，車站內有私營國營等好幾家地鐵公司混和，一天就有73萬的驚人人流量
I believe everyone must have seen the photos or videos about Japan, such as the crowed of people in the station or on the train, or the station crews who are squashing the passengers into the train, those are the first impression of Japanese metro from a lot of countries. But actually, among world’s most congested stations, the east Japan metro has occupied the top 23 places. Take the example of top 1, Shinjuku station, if you have time and a chance to see this station, you will be shocked at how many metro lines link together in one station, and how the flow reaches 730 thousand people a day!
有鑑於東京的大站有此項條件，車站的人潮對於廣告企業主來說，就是最好宣傳OOH屋外廣告的好地方。來過日本相信也很常看到車站內或車站外有這個數位媒體柱子，或是普通的壁畫版。在日本車站和電車上的廣告位也是非常的特別，有中間的吊掛式海報，和車廂門旁的廣告板，以及有些車廂的門上也附設了數位電視媒體。
Because there are many main stations in Tokyo are crowded with people, they have become the best place to advertise or promote for many advertisers. When you come to Japan you must see any kinds of multiple advertising such as digital signage, billboards and posters in-station or on-train. Japan’s MRT has more advertising slots that you can see the hanging posters and some billboards near the door or the digital screen broadcast above the door.
日本人花時間在電車和車站佔據一天中很多的時間，在此廣告的投放和曝光在宣傳上可說勝過其他性質媒體，可能就連網路媒體都沒有此有效率的曝光。
Because the majority of Japanese spend a lot of time during the day on traveling by train, so promoting in the MRT will also be considered better than other types of medias, even better than the internet.
因此，如果您的產品和服務也想在日本嶄露頭角，
日本戶外交通媒體，敝司可幫你申辦。
如果您感興趣，請隨時與我們聯繫。
Therefore, if you want to get your products and services high exposure in Japan, the MRT will be your best choice, we can propose a plan for you in any MRT in Tokyo and Osaka or around Japan.
Please don’t hesitate to contact me if you are interested.
Justice