Turkish Media

TGIF everyone! It is blog day again. Japan is having Golden Week holidays now but this year’s is one-of-a-kind because it is 10 consecutive days long to celebrate the Imperial succession and the start of a new era. The past two days have seen a historic turn of events in Japan. Emperor Emeritus Akihito stepped down from the throne and handed the role over to his eldest son, Emperor Naruhito. This brought an end to the 30-year long Heisei era on April 30, heralding in a new era called Reiwa on May 1, and to mark the occasion, people across the country gathered to celebrate. The atmosphere in Japan was like New Year’s Day, only instead of seeing one year out and ushering in another, people were bidding farewell to a whole era of change.

Can’t imagine how bad would the withdrawal symptoms be when people go back to work or school on May 6th after such a long break.

You might be wondering what is Golden Week?
The Golden Week falls on April every year. It is a collection of four public holidays within seven days. In combination with well placed weekends, the Golden Week becomes one of Japan’s three busiest holidays season besides New Year and the Obon week on August every year. The national holidays making up the Golden Week are:

  • April 29 
    Showa Day (Showa no hi)
    April 29 is the birthday of former Emporer named Showa, who died in the year 1989. Until 2006, Greenery Day (see May 4) used to be celebrated on this day.
  • May 3 
    Constitution Day (Kenpo kinenbi)
    On this day in 1947, the new postwar constitution was put into effect.
  • May 4 
    Greenery Day (Midori no hi)
    Until 2006, Greenery Day used to be celebrated on April 29, the birthday of former Emperor Showa. The day is dedicated to the environment and nature, because the emperor loved plants and nature.
  • May 5 
    Children’s Day (Kodomo no hi)
    The Boy’s Festival (Tango no Sekku) is celebrated on this day. Families pray for the health and future success of their sons by hanging up carp streamers and displaying samurai dolls, both symbolizing strength, power and success in life. The Girl’s Festival is celebrated on March 3.

Coming back to the real topic today, we are going to show you some of the medias in Turkey explored by Heather during her trip to Istanbul back on February. The medias are very new to us too as we did not have a chance to look into the Turkey market so far.

Atatürk International Airport Departure:

Departure Hall
Walkway to Boarding Gate
Walkway to Boarding Gate
Walkway to Boarding Gate

Atatürk International Airport Arrival:

Huge light box on the way to baggage claim and immigration
Divider Ad at Immigration counter
Baggage Claim Digital Panel
Light box at Custom Check


Outdoor Static Billboard

Transit Media:

In-train digital screens and posters

Kayseri airport (Cappadocia):

Baggage Claim
Exit to Arrival Hall

We wish we could show you the new Istanbul airport too but Heather was there 2 months before the launch. For sure we would check it out one day.

Till the next post then! Maybe we should do a post about Japan new Era -Reiwa? 🙂 Happy weekend!

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