A Refreshing Wave of REJURAN Green Hits Harajuku and Omotesando
Starting from September 15, the streets of Harajuku, Omotesando, and Shibuya have been filled with a refreshing burst of green — a wave of clean, nature-inspired visuals that instantly catch the eye and invite people to stop and look.
This vibrant cityscape transformation was driven by REJURAN（リジュラン）, a renowned Korean medical cosmetics brand making a striking impression through a large-scale outdoor advertising campaign across Tokyo’s most iconic districts.
As soon as you step out of JR Harajuku Station（JR原宿駅）, the entire staircase and even the ceiling space are wrapped in REJURAN’s signature visuals, immersing passersby in a fresh and sophisticated atmosphere.
Moving along the streets of Harajuku, a massive REJURAN installation at Omokado（オモカド） (Omotesando Crossing) commands attention with its bold and elegant design.
Heading further toward Omotesando Hills（表参道ヒルズ）, the transformation continues — the entire exterior façade, from billboards to branded flags, is covered in REJURAN’s distinctive green identity. The once-familiar street now feels like a “REJURAN Avenue”, where every step reflects the brand’s aesthetic and story.
Adding a playful yet premium touch, REJURAN-branded London buses（ロンドンバス） can also be seen circulating through Shibuya, Harajuku, and Omotesando, perfectly integrated into the city’s visual rhythm. Together, these outdoor activations form a powerful and cohesive visual landscape, turning one of Tokyo’s busiest areas — known for its trendsetting energy and immense foot traffic — into a living, moving showcase of the brand.
🌟This campaign shows how strategic outdoor media can turn public spaces into immersive storytelling experiences — enhancing both brand visibility and emotional engagement.
At Kesion, we bring such ideas to life — from concept and creative placement to large-scale execution across Japan. Whether your brand aims to make an impact in Shibuya, elevate its image in Omotesando, or connect with trendsetters in Harajuku, our outdoor media expertise ensures your message shines where it matters most.
✨ Let’s turn the city into your stage.
For inquiries or collaboration opportunities, feel free to contact us anytime —
Kesion is here to help your brand shine across Japan.
See you next time!