MUST Station Media for…LUXURY

Hi Hi

Today, I would like to share the most common station media used by the luxury brands to promote their brands.

First, let me introduce the top 2 areas in Tokyo for the well-known luxury brands area.

1. Omotesando Area

What it’s known for: “Tokyo’s Champs-Élysées.” A tree-lined avenue with high-end boutiques and stunning architecture.

Brands: Prada, Tod’s, Loewe, Miu Miu, Valentino, plus designer concept stores.

Vibe: Trendy, stylish, and slightly more youthful compared to Ginza. Omotesando Hills (designed by Tadao Ando) is a must-see mall.

Tip: Many stores are architectural landmarks.

2. Ginza Area

What it’s known for: Tokyo’s most prestigious luxury shopping district.

Brands: All the global luxury names — Chanel, Dior, Louis Vuitton, Gucci, Hermès, Cartier, and Japanese premium brands like Mikimoto (pearls).

Vibe: Sophisticated, clean streets with flagship stores and department stores like Ginza Six, Wako, and Mitsukoshi.

Tip: The area is closed to cars on weekends (pedestrian paradise), perfect for strolling.

>>Which media do you think you have to focus on while targeting a specific area?

Obviously, it will be Station Media. Anyhow adding together with outdoor media will make the branding more branding.

So, now let me share the station took over pics for the Omotesando station and Ginza station.