The rising tide of OOH
大家好，我是三月入社工作的新人，我叫做李瑜，來自台灣。各位可以叫我JUSTICE。非常開心能夠在KESION工作，這裡大家都很親切，很友善。很期待能學習到許多知識和經驗。
Hello everyone! I am a new staff in March. My name is Lee Yu. I came from Taiwan. I am so glad that I can be one of KESION‘s members to do a fabulous job. Everyone here is very friendly and great. Also, I am so excited at learning some useful knowledge and experience.
戶外媒體在生活中是我們生活中的一部分，許多的觀光地帶裡，戶外媒體許多都能代表觀光地帶的繁華程度。每當我們去澀谷、新宿等繁華地帶，戶外廣告也是吸引我們的一部分之一。
OOH, (Out-of-home)media is the part of our life, in many tourist spots we can see many OOH media which could even represent the degree of the city‘s popularity. Every time when we go to popular spots such as Shibuya and Shinjuku, OOH media are also the parts of attractiveness for many people.
相較於日本，世界各個角落的廣告繁華程度也是不計其數，查了網路也才知道，對比網路新媒體的廣告的成長趨勢，戶外媒體在傳統媒體中是唯一一直成長的媒體類型。許多人也講到戶外媒體的優勢在於看板的尺寸且相對便宜，以及最重要的是能夠強行進入來往人的視線，讓人不想看也看到。
Not only in Japan, but OOH media are also everywhere around the world. As I search the internet, I acknowledged that, in contrast with the high rise in internet advertisement, OOH media is the only rising media type among the traditional advertisement. It is also indicated that the superiority of OOH is that big size and relatively easy price, and the most important is that OOH is the only media that could catch people‘s eyes easily, it makes people can‘t help but notice it.
另外，相較於其他的媒體，戶外廣告是唯一抬頭才能看得到的個媒體，現在我們的生活裡包括看YOUTUBE或者是電視廣告等數位廣告，我們消費者都有自動忽略廣告且把廣告按掉的習慣。然而，在戶外廣告當中沒有什麼東西可以阻礙你去忽視，廣告瀏覽數量高以及透過高技術的設計製作，帶給人的震撼及品牌認知度是遠遠超越其他媒體，我想這也是為什麼戶外廣告媒體一直都是呈現成長趨勢的主要原因。
Furthermore, in comparison with other media, OOH is only one media that you can raise your head to see. Nowadays people have got used to ignore AD or skip AD when watching the digital ad such as YOUTUBE or TV. However, there is no any barrier that could make you ignore OOH, so by using high-tech and brilliant design that makes high viewing number and the powerful brand recognition are more memorable than other media so much, without a doubt that is the major reason why I think OOH media is still in the rising tide.
如果各位業主看到我的分享對於戶外媒體廣告的揭載有興趣的話也能與我們KESION聯絡!
If you are interested in this OOH media, please feel free to contact us.
希望你們會喜歡這次的分享，我們下個禮拜五見!
Hope you will like my sharing, see you next Friday!