Wrapping & Color

Peace be Upon You & Happy Fridayyy our Lovely readers~

Hoping you’re all well!

Mari Kita mulakan perkongsian untuk hari ini.

So this morning I decide to take MRT for my media research since we will have more f&b project after this for Kesion Malaysia.

And this media wrapping kinda caught my attention.

So our location today for my new knowledge is EKO CHERAS MALL.

This wrapping did actually pop out some idea for me in our new f&b project. Based on my research, Human with expression always produce good quality content for advertising. I believe eye contact is one of the easiest and most powerful ways to make a person feel recognized, understood and validated. If this simple component isn’t there we will easily lose our audience attention. There are psychological ideas around the concept of eye contact.

And I also did a mini research for RED Color. The color red is most associated with energy, passion, and action. The color is warm and makes our minds think of our physical needs and our will to survive. It has a strong masculine energy and can often be linked to strength and power. Its color can help excite the emotions and motivate people to act, plus it signifies a pioneering spirit and leadership qualities, promoting ambition and determination.

The psychology of color has found that we perceive colors differently as each has its own unique message. The color RED is one of the basic colors, and it is one that immediately draws our attention. Here are some of the associations that red has. That is why 98% of Business will use RED color to draw attention either it’s for SALE, NEW PROMO, OPENING & Etc.

That’s all for today. I hope you guys enjoyed reading our new content every Friday ya.


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